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Our start-up boutique agency client is looking for an Associate Vice Presidentthat will be responsible for the strategic direction and day-to-day execution of multi-pronged communications plans for a variety of consumer clients across industries (including lifestyle, consumer, food, venture capital, tech, and more).
In this role, you will have the unique opportunity to work withestablished brands, early-stage startups, provenentrepreneurs and notable founders (these include well-known names in D2C food & beverage, ecommerce, tech and CPG brands)
Associate Vice President Responsibilities:
- Serve as the primary point of contact for assigned clients, building strong relationships and ensuring high-quality service delivery.
- Develop and implement strategic communication plans that align with client objectives, target key audiences, and drive measurable results.
- Manage team members and client projects to set ongoing media strategies for company announcements, evergreen storytelling and thought leadership opportunities.
- Build and maintain relationships with key journalists, influencers, and other stakeholders to drive media coverage and brand awareness.
- Secure top-tier media placements including executive thought leadership, brand features, profiles, podcasts and more.
- Identify storytelling opportunities for clients and share input on overall brand strategy
- Mentor and train junior staff members, helping them grow and develop in their roles.
- Contribute to new business development efforts, including proposals, pitches, and presentations.
Candidates must be results-driven and have a passion for marketing, public relations and brand strategy. Strong media relationships will be a major consideration.
Associate Vice President Requirements:
- Between 8-12 years of experience in public relations or related field, preferably in an agency setting working on consumer lifestyle-focused accounts
- Additional preferred experience in any of the following industries: consumer lifestyle, food and beverage, retail and e-commerce, technology, venture capital, sports and more.
- Desire to work in a start-up environment and grow the team with a group of leaders who is incredibly passionate about the work they are doing
- Proven experience in securing top-tier press stories and opportunities in national media outlets (this is not a role for those who only want to focus on strategy!).
- Proven experience in developing and executing successful PR campaigns across multiple channels.
- Strong strategic thinking and problem-solving skills.
- Experience in mentoring and training junior staff members.
- Ability to build and maintain strong relationships with clients, media, and other stakeholders.
Benefits
- $110-150k annual salary (based on experience and skillset)
- Unlimited PTO
- 401k (matching up to 3%)
- Healthcare benefits (group rate with company covering 10% of premiums
*Please note this is a HYBRID role where employees are asked to come into the NYC office 2-3 times a week. Relocation will not be provided.
Contact Person
Shira Underberger
Director, Los Angeles