LocationNew York
TypeFull Time

Title: Senior Digital Strategist

Industry: Integrated Public Relations

Location: New York City

Type: Full-Time


**Agency experience is a must**


Our client, a prominent award winning integrated public relations and marketing firm is seeking a skilled media relations professional with exceptional paid media skills and a fluent understanding of the CPG industry. The Senior Social Media Strategist is responsible for developing and managing social and digital media marketing programs/campaigns for clients and brands, providing strategic insight and counsel to clients and colleagues, managing programs/campaigns to ensure agency profitability, and supervising team members.



  • B.A. in Marketing, Public Relations or the like
  • 6-7 years of experience managing social channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
  • Proficiency with social media management tools (e.g. Hootsuite, Sprinklr) and social listening/analytics platforms (e.g. Radian6, SimplyMeasured)



Collaboratively and autonomously create strategic and creative social and digital media campaigns for multiple clients

  • Apply strategic/creative thinking skills and knowledge of social media analytics to gain insight and devise strategy
  • Determine campaign scopes and budgets
  • Drive effective implementation of multiple clients’ social media programs/campaigns
  • Delegate appropriate responsibilities to the social and digital media team members for execution
  • Manage campaign financials: develop and manage campaign budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
  • Regularly report budget status to agency management
  • Provide analysis to clients of program results
  • Serve as primary client contact and build/maintain strong relationships with key client personnel
  • Lead client calls, meetings and presentations to the client; participate in client brainstorms
  • Recognize and seek opportunities to grow clients’ social/digital programs/business; utilize relationships with clients to sell in incremental opportunities


Ability to:

  • Understand the intricacies of established and emerging social channels
  • Understand the clients’ business and relevant industry trends, and use the information to collaboratively and autonomously develop creative and strategic social media marketing plans
  • Manage multiple campaigns for multiple clients
  • Train and mentor junior staff

Contact Person

Pebbles Obando

Principal Consultant

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