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Title: Senior Digital Strategist
Industry: Integrated Public Relations
Location: New York City
Type: Full-Time
**Agency experience is a must**
Our client, a prominent award winning integrated public relations and marketing firm is seeking a skilled media relations professional with exceptional paid media skills and a fluent understanding of the CPG industry. The Senior Social Media Strategist is responsible for developing and managing social and digital media marketing programs/campaigns for clients and brands, providing strategic insight and counsel to clients and colleagues, managing programs/campaigns to ensure agency profitability, and supervising team members.
Qualifications:
- B.A. in Marketing, Public Relations or the like
- 6-7 years of experience managing social channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
- Proficiency with social media management tools (e.g. Hootsuite, Sprinklr) and social listening/analytics platforms (e.g. Radian6, SimplyMeasured)
Responsibilities:
Collaboratively and autonomously create strategic and creative social and digital media campaigns for multiple clients
- Apply strategic/creative thinking skills and knowledge of social media analytics to gain insight and devise strategy
- Determine campaign scopes and budgets
- Drive effective implementation of multiple clients’ social media programs/campaigns
- Delegate appropriate responsibilities to the social and digital media team members for execution
- Manage campaign financials: develop and manage campaign budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
- Regularly report budget status to agency management
- Provide analysis to clients of program results
- Serve as primary client contact and build/maintain strong relationships with key client personnel
- Lead client calls, meetings and presentations to the client; participate in client brainstorms
- Recognize and seek opportunities to grow clients’ social/digital programs/business; utilize relationships with clients to sell in incremental opportunities
Ability to:
- Understand the intricacies of established and emerging social channels
- Understand the clients’ business and relevant industry trends, and use the information to collaboratively and autonomously develop creative and strategic social media marketing plans
- Manage multiple campaigns for multiple clients
- Train and mentor junior staff
Contact Person
Pebbles Obando
Principal Consultant