Sr. Manager, Email Marketing

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Position Title: Email Deployment, Sr. Manager

Location: New York, NY

Industry: Financial Services, Capital Markets

Our client, a leading billion dollar Capital Markets firm is seeking a Oracle Eloqua Email Deployment Manager to help build a center of excellence for email marketing. They will be considered an expert by marketers/peers and provide day to day excellence in the setup, maintenance, automation, execution, and measurement of ad hoc, re-occurring and trigger communications.

Responsibilities:

• Collaborate effectively with marketing managers, creative services, business partners, and agencies to translate strategies into Eloqua campaign configuration.
• Responsible for day-to-day execution involving Oracle Eloqua including campaign set up (building email canvases), scheduling, testing, landing page creation, form creation, segmentation, lead routing, automation, and reporting.
• Help build out email workflow/process to enable more seamless handoffs, increased data capture (deeper analytics) and flawless execution.
• Provide consultancy using knowledge of industry best practices, optimization techniques, tracking & measurement strategies.
• Troubleshooting technical issues related to html templates, list segmentation and other aspects of email execution as required.
• Manage and execute deliverables with competence always looking out for improvements to quality assurance and governance processes.
• Generate email analytics and translate into actionable insights and recommended strategies for improvement.
• Use analytics and multi-variate testing to drive ongoing optimization in support of a test and learn framework.
• Maintain Oracle Eloqua email certifications to ensure Subject Matter Expertise in support of building out a center of excellence.

Requirements:

• 5+ years hands on experience using Oracle Eloqua marketing automation platform to configure flows, custom data objects and automation schemas
• Ability to translate and implement business requirements within the Eloqua platform
• Knowledgeable of global email compliance regulations
• Great execution and project management skills
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic and campaign performance
• Basic email coding skillset (HTML, CSS, JavaScript) and understanding of design best practices

Contact Person

Pebbles Obando

Principal Consultant

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