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Our client, an award-winning marketing and communications agency providing marketing solutions to the global financial services industry, is looking for an AVP who will own day to day client management. *Must have experience in asset management.
Communication Skills:
Owns day to day client management
Craft and implement strategic, creative and global comms strategies and programs for clients; convey clients’ messages through a full range of earned and owned media.
Write creative and effective press materials, campaign plans and communication materials
Client daily point of contact for planning future activities
Lead media relations efforts and secure media opportunities for clients; pitch to media and generate client coverage across traditional and digital outlets on local and national levels; engage in both proactive and reactive media relations management, including breaking news opportunities and trend stories
Continuously cultivate effective relationships with relevant media outlets and key opinion leaders
Write first drafts of senior level editorial assignments editorial assignments such as speeches, articles, bylines and opinion-editorials (op-eds).
Advanced presentation and communication skills
Start leading on Crisis response and issue management with guidance from senior team members
Start leading on media and/or messaging training with support from senior team.
Provides support on script writing and film project management as required.
Digital skills:
Incorporate digital strategy in client planners
Confidently sell in digital services and win new business/increase client retainer
Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
Complete campaign reporting
Experience or basic knowledge of HubSpot
Understand target LinkedIn audiences for campaigns
Ensure client accounts remain profitable and work towards holding revenue and growth accountability
Identify speaking opportunities for senior management
Record hours and expenses, promptly, accurately and within budget
Time management on multiple accounts, using Monday.com
Client services:
Demonstrate a strong understanding of the Communications craft and your client's industries, competitive environments, businesses and business plan
Serve as the day-to-day client contact and trusted advisor
Manage team's work – the account lynchpin between NY/UK/Design/Digital
Start providing solutions and suggestions to clients to help troubleshoot problems
Provide client coaching in advance of media interviews
In-depth knowledge of economic issues
Work with the senior team to respond to crisis situations
Participate in brainstorming sessions to develop broader strategic initiatives for clients
Ability to prioritize, manage time, multi-task and move quickly with efficiency and attention to detail while ensuring deadlines are met in a dynamic, creative, challenging and fast-paced environment
Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
Take the initiative to seek new business opportunities, both from current and new clients; present new ideas to senior managers
Help with the execution of new business presentation and proposals
Participate in the new business process alongside senior team; sell ideas to prospects, clients and internal stakeholders; manage, retain, and organically grow clients
Develop and deliver powerful presentations
People management:
Manage the flow of account work among junior team members to ensure that client objectives are met
Act as "champion" of the team and ensure that the staff are motivated, engaged and working to potential
Involved in recruitment and evaluate potential new hires to determine if they would be a good fit for company culture
Motivate junior team members by reviewing work and providing prompt and constructive feedback
Conduct reviews – develop and retain staff
Conduct resource and capacity planning
Contact Person
Pebbles Obando
Principal Consultant