Director, Digital - Healthcare Communications

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Director, Digital - Healthcare Communications 

Responsibilities

• Develop and lead multiple digital social, owned properties/web, display advertising, online events and stakeholder outreach with a focus on leading-edge strategy, problem solving, technical execution, content quality, relationship management, and client satisfaction
• Leverage data to identify influencers and segment audiences to deliver tailored messages that lead to engagement and mobilization
• Thoughtfully counsel clients based on broad communications landscape and business goals; take immediate action on client feedback
• Demonstrate advanced writing skills and supervise writing of others across a broad range of paid, social and other content channels
• Create digital engagement and paid media amplification strategic plans and goals, and manage against them by establishing metrics and optimizing against performance
• Maintain a deep understanding of industry trends, issues or news involving relevant clients/stakeholders, in order to effectively identify and deliver strong and creative recommendations
• Lead budget management and financial planning for client work; support internal financial planning and growth strategy
• Capitalize on, and contribute to, opportunities to grow existing and new client relationships
• Mentor, coach and potentially supervise staff
• Drive client planning and new business development efforts, including preparation of RFPs

Job Requirements

• Applicants should have approximately 8-10 years of relevant work experience in public relations, advocacy or corporate communications with an understanding of health care (preferable). Strong candidates would possess:
• Experience with tools and platforms such as Google AdWords, Google Analytics, Facebook Ads Manager, Twitter, LinkedIn, Phone2Action; familiarity with data science platforms and emerging trends in the digital landscape
• Strong project management and judgment skills, including ability to work under deadline, with limited supervision
• Exceptional writing and verbal communication skills
• Experience functioning as a daily client lead for integrated communications campaigns/projects that span at least owned, publisher/digital display, and social channels
• A demonstrated ability to manage up, delegate and edit the work of others
• Strong analytical and strategic thinking skills
• Ability to collaborate internally and across external partners and clients with a high level of professionalism
• BA/BS degree

Knowledge, Skills and Abilities

• Real-word experience leading digital engagement public affairs campaigns, including effective targeting strategies, metrics and analytics, that have advanced business goals
• Track record of successfully managing resources and budgets, as well as helping win new business
• Confidence and experience necessary to manage a team and direct reports
• A solid understanding of the current digital media landscape and the relevant issues impacting organizations and businesses active in this space, ideally within the health sector or other highly regulated industries

Contact Person

Amelia Smith

Associate Consultant

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