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Location
IndustryConsumer
TypeContract/Temp
Salary 130.00

Title: Senior Digital Marketing Manager

Industry: B2B Technology Services

Location: New York Tristate Area

Reports to: Global Head of Marketing Communications

 

Our client, a publicly traded software and technology services company is looking for a Senior Digital Marketing Manager to join their fast-growing international team. This person will have a solid track record in designing, building, and implementing a Digital Marketing Strategy in the B2B tech space. They will be developing the Digital Demand Generation programs which will be at the forefront of their global marketing efforts.

 

Responsibilities

  • Project manage and drive digital demand generation through the execution of global campaigns and initiatives, with responsibility for both the strategy and delivery of all digital
  • activities.
  • Understand which digital channels are delivering the most impact and adjust the campaigns based on key learnings and trends.
  • Manage reporting and metrics across all digital channels, taking a data driven approach to planning and in-flight optimization of campaigns while ensuring KPI’s are met with solid ROI.
  • Good understanding of Marketing Automation (ideally Pardot) for email nurture of in-bound leads and campaign landing page creation.
  • Own and drive programs around PPC/AdWords, SEO, Display and Programmatic across the globe.
  • Create and measure A/B conversion tests.
  • Work closely with Content Marketing to ensure assets are utilized effectively across the
  • different digital channels.
  • Own and drive a regular customer webinar program to drive demand and awareness.

 

Skills & Qualifications

  • Demonstrate a strong track record working within a B2B professional services or
  • technology software business.
  • 6+ years’ experience working in Digital Marketing development.
  • Resourceful approach to problem solving and ability to propose creative solutions.
  • Excellent project management skills.
  • Well-developed communication, presentation, and interpersonal abilities, working with
  • Marketing team members around the globe

 

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